Having a title sequence which sets an expectation of what the film is going to be about, is what Kyle Cooper thinks makes a good title sequence. This is because the title sequence is usually a reflection of what the film will be about, so having a sequence which reflects the theme/setting of the film gives the audience an understanding of what type of movie they will be in for. Also having a particular font that relates back to the movie gives the audience a feel of the film. The typography used should be thought through because it sets the mood of the film and by creating a unique style can also fit the storyline.
http://www.watchthetitles.com/articles/00170-kyle_cooper_interview_pt_1_2
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